Sunday, August 1, 2010


image via scene styles
Let's clarify:
-Kawaii is not synonym for Hello Kitty.
-Kawaii is not exclusively Sanrio (or any other brand).
-Kawaii is not restricted to a particular set of characters.

What is it then? It is a Japanese word that's often translated as "cute", but can also mean pretty, lovely, adorable, charming, dear or darling.

If you're interested in learning about the cultural ramifications of this term, you can start here.

So, why are we talking about this? Because we're working on a line of hair accessories and jewelry inspired by kawaii fashion and wanted the rest of the world to have a better understanding of our inspiration.


  1. Thanks for the info!

    Unique Eutopia on swapbot

  2. kawaii stuff is so adorable, my favourite is actually not sanrio/hello kitty though

    strandedhero @ swapbot

  3. Wolfeagle says: Love the crochet ring below. So cute. And I wish you much luck with your Kawaii hair accessories.

  4. Love your crocheted stuff and you jewelry. Can't wait to see the Kawaii inspired stuff.

    JessterRoux @ Swap-Bot, Blog Me Baby swap

  5. Thanks for the info! I've wondered what people were talking about! LOL

    ~ANKH (pumpkinniki on SB)

  6. thanks for the definition!

    mimitabby from swapbot